Our goal was to design their flagship New York City store location on a limited budget, with strong branding for easy recognition and striking appeal. We designed the store’s facade with a bold and bright blue color, that coordinated with the store’s branding, and accentuated the store’s visibility, located at a bustling city street corner. We used a bright, modern color on a classic style stucco for a look that combined both legitimacy and modern trend. The project was a smashing success, with excellent customer feedback, and constant customer traffic, despite being launched during the Covid-19 pandemic.